With a career spanning over two decades at the intersection of design, digital innovation, and strategic marketing, I co-founded a dynamic marketing agency dedicated to empowering not-for-profits and small businesses. My journey began with a Bachelor of Design from the University of New South Wales in 1996, when the internet and digital media started reshaping the world.
Early on, I recognised the transformative power of digital technologies. In the late 1990s, I founded a digital agency in Southeast Asia that became a trusted partner for critical players in government, finance, and the automotive industry. This pioneering experience honed my UX/UI design, digital marketing, and project management skills, establishing a foundation for my career. Key achievements during this period included:
Upon my return to Australia in 2009, I embarked on a new challenge in the healthcare sector, joining leading pharmaceutical healthcare agencies (Ward6, Sudler & Hennessey & Ogilvy Health). Here, I harnessed my digital expertise to revolutionise healthcare marketing, focusing on enhancing user experiences and delivering impactful digital strategies. Significant achievements during this time included:
Since 2018, my partner and I have been leading BrandUnity, a distinct agency that caters to the small business and not-for-profit sectors. We offer customised digital solutions beyond technology, focusing on amplifying their impact and helping them achieve their goals. Our work is a testament to the power of creativity and innovation in driving success, even for those with limited resources.
Driven by a passion for creativity and staying at the cutting edge of technology, I continually learn and evolve to bring my clients the best, most up-to-date solutions. My expertise encompasses digital marketing, UX/UI design, and digital project management, guaranteeing precise and innovative execution of every project I undertake.
Outside of my professional life, I am deeply passionate about photography, 3D visualisations, and the creative possibilities of emerging AI technologies. These interests fuel my imagination and serve as a platform for my creativity and exploration of innovative technologies, further enriching my diverse skillset and experiences.
In all my endeavours, I am committed to sharing my expertise and knowledge, especially with organisations that may need the means to afford traditional agency services. I aim to make a positive impact, fostering growth and innovation wherever I go.
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If you need further assistance or have any questions, don’t hesitate to reach out. We’re here to help and would love to start a conversation about how we can support your specific needs.
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